The Show Must Go On

THE SHOW MUST GO ON – BOTTICELLI AND HIS TIME: In 2021 the world was a mess, and so was FIF’s documentary project on the “Boticelli and his Time – Masterworks from the Uffizi” at the Hong Kong Museum of Art. Social unrest, global Covid-19 pandemic, and administrative red tape had derailed their earlier plans to focus on the exhibition itself. FIF (First Initiative Foundation) patiently picked up the pieces and created a new solid narrative for a 60 minute+ documentary that would give a full picture to the project, and give a voice to the different partners and artists involved, including world renown cineast Andrew Lau, pianist Niu Niu, Myriam Yeung, Eason Chan, Renée Fleming, Xuefei Yang, Leon Ko to name only a few. The quality of the full documentary led it to be broadcast on several Asia cable channels and on Cathay Pacific’s in-flight entertainment in Chinese and English.

The documentary acts as the companion piece to “The Hong Kong Jockey Club Series: Botticelli and His Times Masterworks from the Uffizi,” which stood as the largest display of Sandro Botticelli’s works ever arranged in China.

Pinch Media Team had the great honour to work on this precious project as the Italian Filming Unit.